SWISS ROAD SHOW .

Hoi Schwiiz!

KRUG is hitting the road again — from April 24–26, we’re bringing you the feeling of endless freedom back to Switzerland. The KRUG Road Show is more than just another stop on the map. It’s an invitation to experience our vehicles right where every journey begins — through real conversations and genuine exchange. No crowded trade fair halls, but time for long talks.

Discover our latest expedition trucks up close, take a look behind the scenes of our engineering, and experience how uncompromising quality, intelligent design, and true off-grid capability come together. Every detail serves a purpose. Every vehicle is built for the world beyond paved roads.

Our team will be on site – for all your questions, ideas and to explore your vision. Whether you’re dreaming of your first big journey or already have concrete plans, the Road Show is the perfect opportunity to explore possibilities, gather inspiration, and take the next step toward your own adventure.