KRUG Road Show Switzerland 2026 – Three Days of Inspiration and Off-Road Power

EVENT

MAY, 2026

“Hoi Schwiiz!” was the greeting this past weekend as KRUG Expedition travelled through the heart of the Alps. From Romanshorn to Chur and finally Hinwil, our Swiss Road Show 2026 became more than just a vehicle showcase — it was a relaxed and inspiring meeting point for the overlanding community under perfect blue skies.

The tour began on Friday at autobau Erlebniswelt in Romanshorn, where our expedition trucks were presented in a setting shaped by automotive history and modern engineering. On Saturday, we continued to SAGA Ring Garage in Chur, before concluding the journey on Sunday at the TCS Training & Leisure Betzholz in Hinwil.

Across all three stops, visitors had the chance to step inside the vehicles, explore layouts and technical details, ask questions, and speak with the KRUG team in a personal, unhurried atmosphere. Far away from the noise and pace of a traditional trade show, the Swiss Road Show created space for real conversations, shared travel ambitions, and new inspiration for future expeditions. It also gave us the opportunity to hear directly from the community — about their routes, ideas, expectations, and the kind of freedom they want their expedition vehicle to make possible.

Hands-on Engineering: Our Line-up

We brought a diverse selection of KRUG trucks to demonstrate the full range of our customization capabilities. From compact, agile off-roaders to spacious long-distance homes, visitors were able to compare the differences between our floor plans firsthand. Key highlights included:

  • Bespoke Custom Solutions: Deep dives into cabin technology, self-sufficiency systems, and our signature extreme insulation.
  • Chassis Expertise: Expert insights into the various chassis options and their performance in challenging terrain.
  • Community & Shared Experience: The Heart of KRUG

The absolute highlight of the Road Show, however, was the community. We were thrilled to welcome numerous Swiss customers at all locations. Nothing is more valuable to us than the feedback and stories from those who already travel the roads (and tracks) of the world in our trucks.

Route tips were shared, technical details were discussed, and new adventure plans were forged. The relaxed atmosphere under perfect weather provided the ideal space to talk about vision, freedom, and life on the road.

A Heartfelt Thank You

A huge thank you to all the visitors, prospective explorers, and long-standing partners who made this weekend in Switzerland so special. The passion for autonomous travel and the appreciation for our handcrafted quality were palpable every single day.

Did you miss the Road Show? Don’t worry! We are already preparing for our next major event: Abenteuer & Allrad 2026 in Bad Kissingen. We look forward to seeing you there—with even more trucks and the entire KRUG crew.

See you soon on (or off) the road!


The KRUG Expedition Team