A True First: All Layouts in Direct Comparison
The absolute highlight at our booth this year was a premiere: for the very first time, we were able to present our complete line-up in one place. Visitors had the unique opportunity to compare our different cabin layouts directly with one another. Seeing how differently the room concepts function in practice helped many prospective buyers find the exact layout that perfectly fits their individual travel plans.






Expert Advice Straight from the Source and Honest Exchange
Once again, the concentrated expertise on-site provided invaluable added value for our booth visitors. Technical representatives from Mercedes-Benz and MAN, alongside specialists from Zürich Insurance, were in high demand throughout the event to answer questions about chassis and tailor-made insurance solutions directly and professionally.
What makes us particularly proud, and what many visitors highlighted as a true standout, was the direct, honest, and authentic exchange with our experienced customers on-site. Real travel experiences were shared and questions were answered first-hand—reflecting the transparency and community spirit that truly define the KRUG family. In this regard, a very special thank you goes to Maria & Phil for their fantastic dedication regarding their presentation on “Traveling with Children” and for sharing their valuable overlanding experiences!






Legendary Atmosphere at the Saturday BBQ
As announced, the emotional highlight took place on Saturday afternoon: in beautiful, sunny weather, we celebrated our traditional KRUG BBQ. Numerous guests, customers, partners, and friends came together to enjoy the community with great food, cold drinks, and a relaxed, vibrant atmosphere.
We would like to thank our entire on-site team, our great partners, and, of course, all of you for this unforgettable trade show appearance. After the show is before the show—and we are already looking forward to next year in Bad Kissingen!






